At the heart of Ever Prime is a simple belief: it’s never too late to start, restart, or rediscover movement.

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We produce sportswear specifically for those aged 40 and over, people who are ready to prioritise their health, regain confidence, and enjoy being active again. But we know that motivation doesn’t happen in isolation. It happens in communities, in clubs, and in groups that support and encourage one another.

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That’s why we’re committed to giving back.

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For every item purchased, we donate 5% of the purchase price to a community sports club, association, or charity of your choice, so you can support the groups that matter most to you. Whether it’s your local walking group, a grassroots fitness class, a charity making a difference, or a club that helped you get started, your purchase helps fund the spaces and people that make movement accessible, welcoming, and sustainable.

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We’re also proud to champion charities alongside community projects. Every three months, we spotlight a featured charity, helping to raise awareness and provide additional support through our community.

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Why it matters:

• Encourages more adults to take the first step into exercise

• Supports local clubs and charities that often rely on limited funding

• Puts you in control of where the support goes

• Builds stronger, healthier communities

• Helps people stay active for longer, physically and socially

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When you choose our sportswear, you’re not just investing in yourself; you’re helping someone else take that same step.

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Feel good. Move better. Give back.

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If you would like your community sports project, association, sporting business, or charity to be part of our revenue share programme, or to be considered as one of our featured charities, please complete the form below. We would love to hear from you.